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We require a two part sales direct mail copy aimed at accountants to be written.
The first is to be in the style of a one page magazine article and the second a long form sales copy letter.
The purpose of the marketing effort is to find an accountancy firm that is willing to partner with has to offer business improvement, business wealth creation and exit/succession planning services to their clients. We will send the first two pieces to warm them up and then follow up with a phone call to try and get a face to face meeting.
The first piece - the magazine is going to be based on the topic, "What clients of Accountants want and those that are doing this are thriving"
The aim of the piece it to educate the accountants on what the clients want, mainly to be more proactive (plus a few other things I have a list of)' the problems accountants doing this, again I have a list of. How working with a partner experienced in this area can pay handsome dividends. And giving the benefits ...
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