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Note: "Branding" experience is not desired here. I specifically request proposal ONLY from those with experience and a proven track record in writing direct response sales letters for small business owners. Please only respond if you can show at least three samples of previous direct response sales letters written.
The message needs to be tailored to an audience that includes school principals and leaders of religious organizations. The letter is meant to build their interest in hosting a summer camp program at their facility. The letter is meant to get their attention and generate enough interest to schedule a meeting. A majority of the audience will not be seeking this type of arrangement with a summer camp operator so it will be necessary to educate them on the benefits of this service. It will be sent as part of a 3-part direct marketing mail campaign and this letter would be the first message. If the letter is acceptable, we would likely work together on the following t...
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