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A part of our business involves helping medical professionals and professionals from other industries hone their digital strategy. Part of this digital strategy is ad creation / optimization / retargeting via Google AdWords and Facebook ads.
We are looking for a person who has great experience with SEM, the Facebook advertising platform, and SEO. This person should be familiar with keyword selection, ad creation, optimization, and A/B testing for AdWords. For Facebook, we would like them to have experience in ad creation, optimization, A/B testing, and retargeting (which is new to Facebook).
- Collaborate with myself to develop primary keywords and ad audience targets
across both Google and Facebook.
- Create multiple campaigns and manage traffic, customer acquisition and
conversion through the channel
- Optimize existing campaigns by revising ad copy and format, audience,
keywords, and landing pages
- Create and present re...
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