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Develop and Coordinate online marketing efforts for website.
- Collaborate with team members to improve site performance, develop primary keywords and target ad audience targets
- Create multiple campaigns and manage traffic, customer acquisition and conversion through the channel
- Review and analyze company website for areas that need to be detailed or improved
- Perform daily account management of pay-per-click (PPC) accounts on Google AdWords
- Generate new paid search campaigns, ad groups and accounts, and aid in the creation of new paid search marketing initiatives
- Monitor campaign results and create reports detailing campaign performance
- Provide and organize SEO and SEM campaign reports
- Optimize keywords portfolio through testing with ad copy and landing pages
- Keyword analysis for pay per click (PPC) campaigns and organic search results
- Create SEO content for company website to increase traffic
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