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I offer marketing services to a few small local businesses (USA market), mostly in SEO and social media. I want to build up my repertoire of services to be able to "turn on a leads tap" and effectively buy some leads when I need to do that to provide my clients with a little instant-satisfaction. This won't be the core of my business, but I need to have this knowledge at my fingertips from time to time!
In terms of my clients, they are small businesses, within medium-sized markets in the USA, targeting local customers. Think air conditioning installers in Charlotte, NC or Estate Planning Lawyers in Jacksonville fl. Small! and local!
I need you to conduct some research on the most effective lead generating offerings out there. This will include various paid search SEM products, plus Facebook/LinkedIn ads, etc, but I also want to develop knowledge in the areas of available products in couponing, ad networks, local search and paid leads products. This will involve not just "what is a...
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