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- Basic SEM/PPC knowledge
- Proficient in Microsoft Office
- Good analytical skills
- Strong communication skills
- Excellent organizational skills
- A complete Elance profile
- References or an established reputation on Elance preferred
- Perform daily account management of pay-per-click (PPC) accounts on Google AdWords, Yahoo/Bing and other search platforms
- Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
- Monitor campaign results
- Evaluate search results and search performance across the major search channels
- Research search engine and PPC industry trends and developments
- Manage large keyword lists
- Provide recommendations and execute strategies for keyword opportunities
- Provide and organize campaign reports
- Keyword analysis for pay per click (PPC) campaigns and organic search results
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