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We are a 10+ year old job board service for economists. The website has been developed with Drupal. We have always had good position in Google, have never done any SEO before and recently lost rank to competitors. Thus we now ask to apply strictly white-hat SEO and organically grow ranking to regain undisputed #1 search rank in Google for economist jobs on the web. Worldwide target group is a) recruiters and b) job seekers both in economics, econometrics and finance.
You should consider delivering:
1. Site review & analysis with assessment and dedicated SEO/SEM concept proposal
2. On-page optimization: keyword, meta-tags, description, robots.txt, canonical tag, etc., Google webmaster tools verification (not sure if we have it or need it), what else, you tell us...
3. Off-site optimization: Quality link building (not too much, needs to be seeded very carefully), social bookmarking, what is solid to do with long term effect, you tell us
4. First weekly, then monthly reporting on ra...
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