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We need a SEO/SEM Pro to optimize our site and develop a plan to drive traffic during launch. The site is an online marketplace, crossing many categories, where people will interact locally. This will be a planning engagement and therefore of limited duration.
1. An orientation phone/Skype call of 30 minutes; the purpose of this call will be to orient you to our BETA site and the competition.
2. Next you will analyze both our BETA site and our primary competitor whose website launched two years ago. If you had directed the development/launch of our competitor's site, how would you have optimized for organic search and how would you have acquired traffic. Based on this analysis, develop a SEO/SEM plan for us.
3. A 90 minute phone/skype call to present your plan for our site. Based on your analysis of our primary competitor what must we do to optimize organic rankings and to drive traffic during launch? We would expect your plan presentation to be written, compreh...
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