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We need to setup and manage a PPC campaign for an insurance company. Account has been created and we have also created couple of landing pages which lead to thank you pages for conversion tracking. We will need the following:
1. Setup campaigns and ad groups
2. Research and setup keywords
3. Test with different landing pages
4. Conversion tracking (setup)
The spent budget for the PPC campaign will depend on it's success. We'll start small but if we get results in conversion and lead generation the budget will be increased.
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