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This is an iPad and iPhone app that helps people analyse the way shoppers behave in stores. It feeds data into a database that is then accessible to allow users to analyse and cross-tab the data.
The first part of the app is a 15 (ish) question questionnaire that users complete providing data such as time, date, type of store, day of the week, etc.
The the app has 5 buttons, each of which refers to a different step along a route to purchase: Opportunity to see, notice, handle products, buy, etc.). Each time a person passes the display being researched, they press the button that corresponds to how far along the path to purchase they traveled. Obviously, if the user clicks on purchase, then it will automatically add to each of the preceding steps as well. At the end of a number of hours data gathering in a store, the user uploads the data (including a single digital picture of the display being researched) to a central database.
Finally, registered users can search and cross tab t...
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