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This is to develop the lecturers notes including learning activities for a one day workshop. The subject is electronic marketing.
The content needs to cover
1.the difference between inbound & outbound marketing
2 how to use business website as an e marketing tool
3.use electronic marketing - PPC, blogging, email, podcasts, e-newsletters
4. monitor and evaluate results of e marketing
5.prepare electronic advertisements for use in online email or marketing communications
This is a quick turn around, I need a draft asap. then lecturers notes, followed by power point slides, and a 15-20 multiple choice test.
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