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short course - target marketing
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Writing & Translation > Academic Writing

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The client has made the following changes to the job.


Job awarded.

Jul 5, 2012

Job Description

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  • Posted: Wed, Jul 04, 2012
  • Time Left: Closed
  • Location: Anywhere
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  • Start: Immediately
  • Budget: Less than $500
  • Fixed Price Job
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Need the lecturers notes, power point slides, 15-20 multiple choice quiz.

this is a one day workshop, the topic is "who is the customer"

the content needs to cover, at least,
1. how to segment the market - the segmentation process
2. identify the target market - mass market, single segment marketing, multiple segment marketing,niche marketing

3. profile the target audience- selecting the target market strategy, selecting the target segment or segments, profiling the selected market segments, developing the profile, segment descriptors

4. develop a positioning strategy - what is positioning?, unique selling proposition, opportunities for differentiation, image positioning, identifying the appropriate positioning strategy, competitor strategies, questions for marketers to ask, marketing mix implications of positioning strategy

5. using surveys

This is a quick turn around, I need a draft asap, then the lecturers note, power point content (approx 30 -35 slides), multiple choice q...

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Job ID: 31711999
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David G.      
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 United Kingdom
Experienced in graphic design across many industry standard platforms, well natured and I always meet deadlines without compromising on design...
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Bid ID: 31712751  |  Submitted: Jul 4, 2012 23:51 ET 
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Business Magnate is a young, dynamic team, driven by a never-say-die attitude. The team brings together people from versatile fields including...
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Bid ID: 31712381  |  Submitted: Jul 4, 2012 23:22 ET 
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