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Need the lecturers notes, power point slides, 15-20 multiple choice quiz.
this is a one day workshop, the topic is "who is the customer"
the content needs to cover, at least,
1. how to segment the market - the segmentation process
2. identify the target market - mass market, single segment marketing, multiple segment marketing,niche marketing
3. profile the target audience- selecting the target market strategy, selecting the target segment or segments, profiling the selected market segments, developing the profile, segment descriptors
4. develop a positioning strategy - what is positioning?, unique selling proposition, opportunities for differentiation, image positioning, identifying the appropriate positioning strategy, competitor strategies, questions for marketers to ask, marketing mix implications of positioning strategy
5. using surveys
This is a quick turn around, I need a draft asap, then the lecturers note, power point content (approx 30 -35 slides), multiple choice q...
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