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We have recently relaunched our website and are now focusing attention on site optimization. We have come up with a fairly extensive list of work to be done to the site, but want someone to help consult on optimizing the site for sales conversions and other key targets.
- Look over our existing ideas, comments, suggestions
- Analyze data from our analytics/webmaster/etc accounts
- Combine that with previous ecommerce optimization experience to propose a series of site changes that would likely positively affect conversion rates.
- We can do all design work in house, but would need a developer to implement changes to code, etc.
- We would then test changes using some tools like Google Site Optimizer, Optimizely, etc.
- Then make decisions based on the data.
We would like to initially target bout 5 changes site-wide and then procede from there should the work be satisfactory.
First and foremost, we would like someone with a knowledge of ecommerce and o...
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