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I am starting a small internet consulting firm helping small, offline businesses build their business.
In particular, we will be showing small offline businesses how they can build a fan base around their business and increase their leads by utilizing the internet:
- professional web presence
- search engine optimization
- pay per click advertising
- blogging and social media
- email marketing
To start with, the plan is to target boutique hospitality based businesses - boutique restaurants, bars, wine bars, bed and breakfasts etc.
My background is in technology and management. I need some help with marketing and sales. I have a rough marketing plan and know the basics from some books, but need help in:
- best marketing approach
- how to organize the execution of the marketing - mail places etc
I am on a strict budget, so need marketing activities and execution and consulting to be cost efficient, yet effective. Once I start to get 10 to 20 regular clients, we can expand as appro...
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