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Currently have juice bar shops and Frozen Yoghurt shops. We would like to bring these concepts together where neither is the hero but both share center stage. The concept is in Australia where rents are high and so is labour so bringing these two complimentary products together under one brand will be good as long as we/you can help us make it believable to our customers. They must be able to understand what is happening from the branding and messages. And to make it even more difficult we work mostly out of a kiosk space. This is a small free standing position in a mall with people being able to walk all around the kiosk. We also have a height restriction. Our fruit smoothies all contain 1 serve of real fruit and no ice and no ice cream! So of course we feel we have the best product where the big brand serves little if any fruit and mostly just blended up ice cream and ice. It will be hard to move the people from the comfort of this brand they have been going to to ours. ...
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