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I am looking for someone to write training material for a Social Media Training program. The audience is PR and Marketing professionals in Fortune 500 companies who already have communication experience. Social media is an extension of the company's ability to communicate with key stakeholders and partners, and a conduit to collaboration.
This material should help the communications staff advance their skill level within the company, thereby improving the company's ability to foster collaboration among key stakeholders to address some of the world's most pressing challenges.
The material will be read as a script and should come across in the second person, as an instructor speaking to a student or a speaker addressing an audience. The style should be convincing, enlightening, and a little on the causal side. When discuss features give an example of how other companies are using those features to add business value. Where appropriate include step-by-step how to instructions, but ...
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