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Business Intelligence Solutions (BIS) is focused on achieving "top-of-mind" awareness among target audience of life science market - pharmaceutical, medical device, biotechnology.
The social media campaign outlined below is designed to support BIS' overal objectives and internet marketing goals by:
1. Targeting influencers, potential customers and key stake holders
2. Engaging directly with potential buyers via social media environments
3. Developing content and encouraging target audience to share the content with
4. Encouraging potential customers to opt-in to offers and promotions
Overall Social Media Objectives
1. Improve brand awareness
2. Establish BIS as the thought leader in their industry
3. Grow website traffic
4. Generate opportunities from potential buyers who are using the web to conduct
Specific Social Media Goals
1. Increase online mentions by 300% for the quarter
2. Increase traffic to blog by 100% for the q...
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