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Our property tax consulting firm specializing in residential home property tax reductions needs help writing our direct mail sales letter. Our primary means of connecting with our clients is direct mail, and the sales letter needs to be top notch.
This is our second year in operation, and we need a total rewrite of our sales letter to prospective clients. I have attached a rough draft to give you a starting point. We have carefully pre-selected 500 of the most overtaxed homes in our area using an highly accurate proprietary statistical model, and we will be targeting only these homes. Put another way, there are roughly 99,500 homes in our service area that we have no interest in, and 500 homes that will make or break our year. We want every conversion we can get out of this population. The client base is upper middle class, primarily professionals and business owners. Tacky copy is a no-go. These are highly sophisticated consumers that will have finely tuned radar for sales gimmi...
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