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30 minute speech to tell my story with a sense of humor, grab the emotion if the audience, and get them to feel empowered so that they will want to feel even more empowered and purchase my 12 week weight loss program. The speech should not feel like a pitch to sell it. It should make the audience feel like they are gaining knowledge and helpful tools that they can go home with. Of course I will tell them about the program, but not make it a sales pitch, but rather make them feel like they gained so much from the speech that they will automatically be left wanting more. It must be powerful to even move them to tears and also make them laugh and connect with me and connect with my experiences.
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