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Looking for a data analyst that can take 17 months of Yahoo Store transaction data and link with corresponding Google Analytics data to derrive a CLTV model.
-Repeat Purchase Data Behavior
-Time (ave in-between purchases)
-Marketing Source Pattern
-# of raw purchases
Marry Yahoo ID's out of each source > attribute Marketing Program
Delivered result will be a Microsoft Access / Exel, with support for us to add data on a monthly basisis going froward.
Yahoo Store Data
Householding / merging will be required;
Source data to be used (further definition may be required)
-Yahoo Store Transaction ID's, Date(s),Location (zip, state, city .. all if possible), Tie back to Customer (email or whatever identifier is), Customer Name / Email (cust identifier ), Revenue (per Transaction), Category , COGS
Yahoo Store Transaction ID's, Source Medium (marketing source), Revenue (per Transaction), Shipping , Product(s), Quantity
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