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I have a business that has about 2100 customers. I need a number-minded person to do an analysis of these customers to identify my hyper-responsive customers and put them into a categories.
Basically, I need to get an RFM value for each of my customers, which stands for:
R = Recency. How long ago was the last purchase?
F = Frequency. How often does the record purchase?
M = Monetary Value. How much has the record purchased?
If you are a statistician, I have a turtorial on how to create this using excel.
If interested, please reply with the following:
1. A REALISTIC estimate of how long it will take to complete this project.
2. If you've done similar projects before please indicate this.
3. Please also indicate if you have a background in statistics. This is helpful, but not required.
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