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Develop a brand name for a new range of homes in Melbourne targeting 2nd/3rd home buyers. Refer L37.com.au for existing business information. The existing brand name resonates with clients - 37 is the approximate latitude of Melbourne
Our existing brands Latitude 37 Homes and Latitude 37 Projects have an established reputation and regularly win industry awards for design and construction of custom Designed homes and townhouse developments with a focus on excellence in design and customer service and offering great value.
The new business in envisaged as "xxxxx Homes, part of the Latitude 37 Group" Instead of custom homes, the offering is a selection of pre designed homes sharing the same great design capability, service, integrity and build quality. By virtue of buying "off the shelf" it represents a lower cost option for clients unable to afford a full custom design. A new display home will be the "shop front" and a range of around 10 conte...
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