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Telemarketers are sales and marketing representatives who do business strictly by telephone. A wide variety of products and services from office supplies to savings accounts to resort memberships are sold through telemarketing. Some specialists sell directly, while others gather information that will help identify potential customers or determine the success of new products.
Many telemarketers are required to call people from a long list of names. Once telemarketers engage a potential customer on the phone, they must read a scripted sales pitch to the customer in an attempt to sell him or her a product. In some instances telemarketers make up their own sales script but more often than not the script is provided to them by their employers. Telemarketers may also be responsible for generating their own list of names from telephone directories and lists purchased by their company.
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