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What I need or require:
Small language textbook publisher needs market research to determine the existing textbook usage in a specific, well-defined language subject area at universities in the states of California, Nevada, Oregon and Washington, as well as high school AP programs in the same subject area.
The incumbent will first need to find all said institutions that offer the target subject area, and then determine all instructors who use a textbook in the subject, and determine which textbook they use. If the text used is one of our interest, we will then need to find out how many copies of that textbook students buy each year, and contact information (name, title, phone number, eamail address) of those who make the textbook-purchasing decision. Note the number of decision makers per institution can be just one for a highly-centralized university program, or could be tens of instructors who work independently. However, most programs use just one book at a time.
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