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I am the publisher and co-founder of a lifestyle site with a pragmatic focus on fashion, and strong focus on New York sample sales.
We have been around for many years, and although the site is well known for its sample sales listing, has failed to attract a significant number of readers to its content. The site has about 1,500 visitors a day, and makes money during the sample sale busy season, but it is not monatized off season. The model is direct and indirect advertisement. We have 4500 members who receive our sample sales email every day. Demographics: women, over 150k, no children, NY based.
We are in the process of creating a sharper look for the site, and introducing new functionalities, but we need focus, a clear message, and an angle that differentiates us from competition.
Thank you, Mirela Gluck
PS The website is [obscured]
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