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We are currently conducting an online survey on Marketing Trends, the 2nd time we are running this study. The study surveys Marketing professionals in all industries (excluding Marketing services agencies) in Singapore, Hong Kong and Malaysia. A similar set of questions was used across the three countries with only minor adjustments made between the set of questions this year and last year.
All the questions in the study were completely voluntary; however the N sizes for all the questions should be in a healthy range in most all markets for analysis.
Topics covered included marketing budget allocation, digital and social media marketing, as well as satisfaction levels with agencies. The research was conducted in partnership with a leading monthly publication on marketing related issues in each market.
The end result of this research study is to produce a syndicated research product that we can go to market with that is both useful and appealing to those in the ...
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