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Many companies have developed large portfolios of patents and other forms of intellectual
property (IP), but use only a small portion of these intangible assets in their core products
or services. The remaining assets effectively sit on the shelf, yet some of them can provide
enormous economic benefits. Companies leading the way in leveraging their IP have
found ways to boost revenues, drive capital formation, and reduce risk. IBM, for example,
generates in excess of $1.5 billion annually in highly profitable licensing revenues for its
intangible assets, all without making a single product.
Corporate awareness of the value of IPpatents, trademarks, copyrights, and other forms of
legally protected intangible assetshas been rising in line with the greatest patent boom in
U.S. history. The majority of large companies with extensive IP, however, are only
starting to address how to derive more systematic value from these assets.
Intellectual property (IP) and intangible asset...
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