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I would like a logo that has powerful emotional appeal. An Idea I had was of two students, a guy and a girl. Standing next to one another. The guy conveying masculine confidence. And the girl conveying feminine radiance. Both looking out at the visitor. Both smiling broadly radiating success. Both somehow conveying they are students. Maybe by their causal dress. A pencil behind the ear of the guy. The girl holding a book against herself. Now obviously the power of the logo comes from the unconscious knowing that such a strong confident guy and such a beautiful radiant girl standing next to one another would be strongly attracted to one another. But thats not something we want to overstate, because it is irrelevant. Rather a feeling naturally arising from glancing at the logo. Meaning we don't want the two figures to be interacting with one another, just simply standing next to one another. Like a couple that really likes one another turning and both giving their attention to you. Si...
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