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We are seeking a video marketing specialist to write the ultimate guide for video marketing – how best to use video as a business and marketing tool, how to use it to break through the noise of the overcrowded digital landscape and how to measure its effectiveness.
The Report/Guide should cover the following topics:
• Why SMB's should be using video as a marketing tool – on their websites, blogs, social channels, email campaigns and more.
• The Benefits of Video Marketing for Businesses, such as:
- Video for Attracting Traffic (SEO, Click throughs)
- Video for Targeting Prospects
- Video for Deepening Engagement
- Video for Converting Prospects
- Video for Supporting Customers
- Video for Expanding Relationships
• How to use Video as a Business Tool, best practices, current trends for the following:
- Social Media
- Landing Pages
- Email Campaigns
• How to measure the effectiveness of your videos with Video Metrics/Analytics:
- Tracking video pageviews and ...
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