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This project is to use this video link ( [obscured] /sp/9594-beginners-luck) to write a report to give marketing advice to Cord Blood Banks. Cord Blood Banks are companies that sell cord blood preservation services to parents of newborns.
The link is a video by Andy Jenkins that generally presents the concept of "surrounding a market" - which just means that instead of paying Google Adwords a huge amount for a common search term, you instead bid for related search terms that are much cheaper - terms that ONLY someone with your desired interest would search for.
The example given in this video is instead of bidding for the expensive Google Adword term "Digitial Photography" (which is something like $5-6 per click), you bid for terms like "Polarizing Lens," "Camera Filter," etc. The reason being that only someone doing digital photography would be doing these specific online searches. So, ta-da! You get the same visitors, for much cheaper rates!
For this project, I want you to...
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