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Objective - To design a water bottle targeting users across age profiles viz School going kids, Fitness Enthusiasts, Office Workers (PMEBs).
Material - The design should work across Aluminium, Steel and Copolyster material respectively.
Design Function Specifics - Master bottle design with flexibility to add / delete features taregting separate segments e.g, Straw and string for kids vs Screw cap for adults.
Style Tone - Stlylish, Contemporary, ergonomic and differentiated than the current offerings in the market (Basic research required at designer end). The design has to be relevent and functional to its taregted consumer needs.
Design Concept - Colorful prints and concept designs around the bottle to stand out in the clutter at shelf.
Desired - 1/ Mix of materials e.g, aluminium and Copolyster. 2/ Design concepts.
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