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Our company is currently in the process of redoing our entire website and looking for a web content business writer. The chosen writer will work on writing the general web site content as well as the client case studies – their work will include interviewing for the case studies and the executives on overall messaging and bios for the leadership page.
The writer will have experience in writing from a 'CLIENT and BENEFIT' perspective rather than from a 'Features and Services writing style – we want the writing to be outwardly focused rather than inwardly focused (i.e. - Our company is great and the best). Our writer will be able to represent who we are by telling stories that connect throughout the site that creates a certain experience for the viewer vs. telling or listing all of our credentials, who we are, etc.
Who we are is an events and exhibits company. We are looking to shift our position and the perception clients have of us in the marketplace to a strategic marketing ...
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