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We are a leading online retailer in the eyewear business and have been in business since 2006 selling authentic eyeglasses and sunglasses. Recently we have branched out to selling contact lenses products as well and created a new site for it.
As a company we think it is important to give back to the community and have been considering partnering with a non-profit for a good cause. That day finally arrived and we are now partners with a non-profit focusing on providing sight to the needy. Our movement is essentially 'Buy One, Give One', which works the following way: for every pair of contact lenses purchased, we donate a pair of glasses for someone in need. The recipients of these glasses will be mostly citizens of Ghana and India as these are the clusters where the non-profit is active at.
What we need:
- Marketing copy for the website (similar to TOMS shoes [obscured] /our-movement/movement-one-for-one)
- Marketing copy for email newsletter (will be sent to existing customer...
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