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This project is to "update" content on the existing website of a financial adviser who wants to clarify his brand and messaging.
This work will be done as part of an overall update to the look and feel of the site. The new site design is in the process of being completed for about 35 pages of content. We will be reusing most of the existing site's content; it is still very relevant.
The plan is to edit and refine the copy and to create new content on a very limited basis. We anticipate a number of the pages will move from the old site to new without the need for much is any change.
The existing content is very "rich" & "comprehensive" and will need to be edited to make it more effective for the web in terms of message and impact for our audience. If needed, new content would be created to effectively complete messaging and impact on our audience.
The changes to the content will be made based on a review of the existing site, the new site design and discussion about the ...
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