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Require a white paper suitable for presentation to the marketing department and upper management of a small community bank. The subject is how to best attract and maintain new business with university students attending the local university.
Paper should detail what students want and need from their banking relationships and what current offerings are in the market.
The report should draw conclusions as to the best products and services to offer university students in order to attract and maintain their business and why.
Discuss what value the banking industry perceives to receive from university student relationships. Conversely, why shouldn't a community bank proactively seek these relationships?
What are the 20 key questions the bank should be asking a focus group of University Students?
The white paper, combined with answers from the focus group questions, should provide the bank enough information to make an informed decision to pursue, or not, university students for l...
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