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We have a WooCommerce storefront (store.charactercounts.org) with over 300 SKUs and 130 unique products which require SEO development. Our goal is to develop both content rich snippets as well as competitive keywords embeds to compete in new organic searches which can extend our reach beyond our traditional K-12 market to those interested in good character and the improvement of ethics in society.
In addition, we have a main website (charactercounts.org) where we sell training services and provide free resources to assist in the development of a positive school climate for K-12 students. We want to improve our SEO ranking and compete in new arenas of keywords and focus against competitors and relatable topics.
We also will need to work on the development and improvement of our parent website which is josephsoninstitute.org where we focus on other key audiences like law enforcement and business where we provide training, speaking engagements and support.
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