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Requisition is for a 1,500-2,000 word article for entrepreneurial urgent care physicians on "wear your brand." Urgent care centers are unique in the world of medical practice because they are retail-facing-typically located in strip shopping centers with extended operating hours-and because they appeal to individuals who would otherwise use the emergency room or their personal physician, urgent care centers must market themselves in a similar fashion to retail businesses. Urgent care centers are also typically owned by entrepreneurial physicians who work in the practice. This article combines the concepts of personal branding and grassroots tactics. The attached Word document provides salient points to include in the article and can be utilized as an outline or topic checklist.
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