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I need ebook to use as a marketing tool. It will be a free offer on my website.
1. Key points:
• The e book is to provide valuable information for small to medium businesses
• It needs to be 'down to earth' and practical
• Avoid motherhood statements. That is, don't state the obvious.
• The ebook needs to provide some new information and solutions
2. Target Market
The attributes of my ideal client are:
• Small to medium businesses: From entrepreneurial startups to those with up to 150 employees
• CEO/directors/management team
• Busy with limited resources
• Businesses with some entrepreneurial flair. For example, I'm not interested in the sole trader/tradesman
• They focus their attention on growth strategies
• Profitability can be an issue
• Don't relate to academic material but they want tried and proven solutions
• About 6,000 words
• Needs to take a more stategic perspective rather than operational one.
• Current content including statistics, graphs, tables an...
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