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We need a press release for a new product release: How They Did It by Robert Jordan. This is a 6 CD audio program being released by audio publisher, Nightingale-Conant.
Must have experience in writting press releases.
1. Write in the standard Press Release format as a "word" document (see attached link as a sample: [obscured] /journalism/press-release/format.html )
2. Make sure the press release is newsworthy – avoid the release being strictly about it being a new product release.
3. Tell the audience that the information is intended for them and why they should continue to read it.
4. Start with a brief description, then distinguish who announced it, and not the other way around.
5. When writing ask yourself, "How are people going to relate to this and will they be able to connect?"
6. Make sure the first 10 words of your release are effective, as they are the most important.
7. Avoid excessive use of adjectives and fancy language, do no...
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