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Write a white paper to add authority and convince corporate buyers.
Write a white paper on Local-Insights technology (our future technology). Not how we have built, and will build, the software, and not the benefits to brokers or any particular group, just the technology itself. Paint it in broad strokes. Doc should also be about 4 pages long, single spaced.
Goal is to have White papers that adds authority and convince corporate buyers such as VCs, REITs, Hedge Funds and National Realtors to look at our product. Keep in mind Local-Insights has applications outside of real estate for example, direct marketing, government and municipal planning, etc. So include that as one of the sections.
Get technical without giving away trade secrets and do a separate section (1 -2 paragraphs tops) for the different facets of the software, such as the 24-month forecasting, the user variable selections and the technology behind the maps themselves.
For background you can see links at [ob...
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