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The project is to write a 150 page book to assist independent financial advisors in growing their businesses to cope with economic and demographic changes. With the decline of the economy since 2008 and the retirement of our largest generation, the baby boomers, advisors are facing many dilemmas which challenge their businesses. Past approaches which once proved successful no longer work and solutions to marketing, management and business structure issues are not easily found in order to remain at the top of the industry. Not only will this book be a battle cry for advisors across the country to meet current and future challenges, but it will also empower them to take action now, and create confidence for the future of our country and industry.
The book will be inspiring, relatable by using stories from the authors experience, and immediately applicable to improve each advisor personal financial practice. The budget maximum is $2500. The deadline is October 15, 2012.
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