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The task is to elaborate skeleton ideas into full blown concepts... under the specified head. The total word count for the concepts shoud be around 350-400 words.
There would be approximately 50 such concepts to be written. There might be some research involved. The example of one such skeleton idea is given below.
Quote for a total 50 concepts!
NAME : Increased sensory appeal
Now, smell the brand
CONSUMER NEEDS : Research has shown, the more the number of sensory engagement points, the better the engegement. Mobile operators typoicllay utilise the Visual and Auditory senses through their branding looks and music. Extending this to more senese will have scope to enageg more. Smell is the next most possible one.
PROPOSED SOLUTION : Have specially branded uniques smell as a branding element. Retail stores are the most obvious place to do so.
SUGGESTED MECHANISM : Develop a special unique smell pro...
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