Logo design - 2 versions for split test
Two versions of a logo are needed for A/B split testing, based on the design parameters I specify. Logo is needed first for use on a simple landing page, and may be used later for an official website.
Deadline: 3-7 days from date of hire, but preferably by Sunday March 29th.
Dimensions: preferably 230 (W) x 50 (H) pixels, though there may be some flexibility within the landing page template. Transparent background preferred, though page background color will usually be white.
Logo will consist of text and graphic elements. Please see attached photo of my preliminary design ideas to use as a starting point. May need to be made more linear in order to fit pixel dimensions above.
Text: 3 Es Keys
Graphic: Piano keys underlining text (or small chunk at end of text, if needed)
I prefer that the keys angle toward the viewer, with the perspective of looking at a piano face on rather than down from above (which is more 2-dimensional).
Please note that it is very important to have the keyboard correctly resemble real keys in respect to the order of the black key groups (2s and 3s) and how many white keys are in between. It should not be difficult to find a reference if you are not familiar with the layout of a piano. An incorrect keyboard would lose credibility with my market.
The target market of this landing page is adults (male and female, 18 years of age and older) who are interested in playing the piano, either as a beginner or with having had prior experience. I wish to do A/B split testing to find out which logo design this market responds to best, therefore the main difference between the two versions should be the text.
For the version 1 design I would like a casual (but not too "handwritten") script typeface with a light drop-shadow for depth. This should convey a bit of class, elegance, and artistry without feeling overly traditional, formal, or "old-school strict."
For the version 2 design I would like a modern typeface (sans serif) that is not too heavy or bold, but easily legible. The "keys" text element could be italicized for contrast. This should convey a contemporary, accessible, and friendly tone.
For both versions the keyboard graphic should be black and white. The text should be 2-3 colors that are either complementary or contrasting. I may change the color palette of the landing page template based on what you choose; the colors are currently orange (not my favorite, but not as demanding as red) and a dark blue (which I like). The effect should be professional and artistic, not too "in-your-face bright" or overly simple and formulaic (i.e. primary colors).
The last key design element to note and make good use of is the mirror-image effect of the number "3" and the capital letter "E," as well as the letter "s" to some extent, and the alliteration between the words: "Three-Es-Keys" You could have a lot of fun with these elements, and if you come up with something very different than what I propose above, I am open to it as long as it effectively draws people in and makes them curious. The three Es refer to the mission statement of the business, but I will not include those details at this time due to intellectual property issues.
Thank you, I look forward to seeing what you create!