Creative Writing / PR(Online MKt)
We're looking for ongoing, long term help with creative writing for marketing material, content writing for web site and blog, social media postings and management. Must be willing to communicate on Skype\ phone whenever necessary.
Required Work at present:
-Copywriting for 1-2 press releases + help with sending out press release to right online places
-Creative writing for brochure with Digby Duke's offer and key selling points
-Creative writing for 3-4 display ads online
-Creative writing for launch offer that can be used in social media, email, flier to be handed out
-Creative writing for invitation to launch event
-Social media postings on FB, Twitter, Pinterest + help with building Likes and Followers
-Video script for putting together promotional video
"We're a start up Norwegian-Singaporean eCommerce eyewear company selling our own brand of high quality prescription glasses called Digby Duke. (www.digbyduke.com)
We're re-launching our brand in November with a new frame collection and a physical store in Singapore + our revamped eCommerce sites for US and Singapore markets (more country specific online stores to be launched soon as well). We are redoing the sites to make them more user friendly and informative. We would like to get into video marketing also and have videos on our site as well as in our marketing.
We are going to use rustic Norwegian culture and nature in our branding and marketing material. You can see some of the photos I have taken here: https://pinterest.com/digbyduke/digby-duke-eyewear-collection/
Marketing style and language: We want to use personality driven marketing to send out a clear message about the very high quality and affordable price of our glasses and that it's all included in one price and free worldwide shipping and returns.. Our glasses have very lightweight frames and superthin lenses and the potential buyer needs to be educated that they will pay a small fortune for the same at their optician store. We'd like to send that message in a friendly, down to earth, fun and informal style of language. I.e. we do not want to use anonymous corporate style branding.
Here's an example of a successful Norwegian fashion company that we are inspired by.....they use Norwegian culture, nature and themselves in their marketing: https://www.moodsofnorway.com/no/om-moods