Public Relations & Marketing Assistance
Thank you for taking the time to review our project.
WHO WE ARE:
We run a very successful, 3.5 year old online education company. We have experienced strong growth during the past two years using traditional online marketing techniques. We have a high-quality product, 100+ reviews on Google with a 4.7 satisfaction rating.
WHAT WE NEED:
While we've had tremendous success with traditional online advertising (Adwords, Bing, Linkedin ads, etc) we have struggled in the area of media PR. For us to continue to grow, we need to penetrate into some of the more traditional media markets. We need "exposure" beyond what we can reach with traditional online advertising.
A few examples:
• We would like to create a company Wikipedia page, however one of the requirements is that we need "Media Coverage" which can be linked to as a source on the company page. When you use Google News to search for our name, nothing comes up.
• Broader exposure for our brand. We need assistance in understanding how to get our "brand" name out into more mainstream media so that our educational programs can be seen by more people.
• "We don't know what we don't know", we need someone who can help us grow to the next level.
WHAT YOU SHOULD BE ABLE TO PROVIDE:
We are looking for a few specific items
1) We need media coverage which will show up in the search results of "news" searches. We're NOT talking about press releases, but at least a few credible news stories which will show up in the results.
a. We will work with you to develop a "story" or whatever you feel is most appropriate to get us coverage.
b. The point of this portion is to get media coverage so that we can have a company Wikipedia page created. You do not need to create the page, however if you are a "Wikipedia content creator" who can help us with Wikipedia that is a big plus.
2) Media coverage. We need someone who understands how to position us to get media coverage. Our "goal" is to get our company name and story in front of a broad market. All of our current "paid advertising" is doing well, now we need someone who can help us understand how to reach the next level.
3) We may hire several people for this job. It is difficult for us to set a budget for this project because we know everyone on eLance has unique talents and skill sets. If you think this is a project you can help us with, please bid and let us know what you can bring to the table. For a job like this, the more specific you can be in your bid, the better.