Charting the Way for Social Networking 3.0elance_jon | Feb 06, 2008
42-year old Rohan Hall, an Elance buyer, is a seasoned tech executive with experience from PeopleSoft and Oracle, who has turned his experience into his new vocation of tech entrepreneur.
For his new venture, Rohan followed his hunch on the next wave of technology trends and is now charting the way for online social networking v3.0.
"I think the next trend in social networking is enabling people to create their own site, their own platform, and also enable them to make money from it," said Rohan. This insight prompted Rohan and his wife, Sylvie, to start rSitez, Inc, a software company that allows people to design and launch their own social network platforms.
rSitez is different that MySpace, LinkedIn and Facebook. Instead of hosting a social network, it enables folks to collect money with built-in Google Adsense. rSitez also provides full hosting, upgrades and support.
As you can imagine, building web software that powers social networks is a huge undertaking. That's why Rohan turned to Elance, to find developers who could help him build the software to launch his business.
But the first step was to write the project description and post it on Elance. Rohan provided the overall product design, and awarded the project to an Elance provider to do the detailed specifications, design, and development.
With the help of the provider, Rohan decided the direction the software would take. "We decided to use a LAMP (Linux, Apache, MySQL, PHP) platform because of its flexibility and low cost of maintenance," said Rohan. "We designed the application with a scalable architecture so that sites can be scaled from 20 users to millions of users with no effort."
"The team of Elance providers we worked with was top-notch, and I would compare them with Accenture, Deloitte or any other top consulting firm, many of which I have worked with in the past," said Rohan.
With the initial application built and ready for market, the development work has been transitioned to internal rSitez developers who do the ongoing support of the application. Rohan notes that he does plan to use Elance providers for larger development projects in the future.
"Elance is a really cool service. We were able to get qualified resources for projects ranging from software development to graphic design to copywriting. I have not found anything better than Elance when it comes to outsourcing," said Rohan.
Market demand for rSitez has been amazingly receptive. "We've seen demand for rSitez grow significantly from September to December of last year. In fact, our revenue has more than doubled each month since our launch and we are on target for the same to happen this month," says Rohan.