Online Marketing and SEO Resources RoundupElance_Keith | Sep 06, 2011
The world of online marketing changes often, and as any webmaster can attest to—keeping up with the latest and greatest can be a full-time job in itself. As critical to your web success as an online marketing strategy can be, you can make a world of difference yourself by applying a handful of core concepts!
First, make sure you take a look at some of the key articles on SEO and web traffic right here on the Elance Blog. Some highlights:
- SEO Strategies for Entrepreneurs
- Use the Pyramid Approach to Build Web Traffic
- What Google’s New Algorithm Means for SEO
- 5 SEO Tips Every Newbie Should Know
- Your Dictionary To Search Engine Marketing
Next, we've scoured the web compiling some great articles to help you solidify your online marketing initiatives—from improving your SEO ranking, driving PPC success, to better external link building:
- Help Your SEO Ranking: A Three Part Series via Piehead
Understanding how search engines work can make it relatively simple. The three concepts that search engines base their algorithms on are relevance, popularity, and authority. There you have it! Consider yourself enlightened. Well, not unless you understand what these mean in our context.
- AdWords Experts Share the Secrets of Their PPC Success via WordStream
This is the first in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out what strategies contribute to their strong AdWords performance.
- Six tips for better link building: SEO insight from SES San Francisco via Brafton
The SES San Francisco conference tackles the problem of link building head on, and search experts in attendance have offered some great insight on how you can drive links to your site (in white hat ways, of course!).
- 18 things you need to know about SEO via Bing
Let's take a look at some of the bigger ticket issues folks should focus on when optimizing their websites. This list is not meant to cover everything, but to focus in on some of the more important aspects you should look at addressing.
- The Future of Paid Search – Google, Bing & Beyond [INFOGRAPHIC] via KISSMetrics
Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this graphic, we’ll briefly explore paid search—it’s current state, where it’s going, and how the largest paid search venders (Google & Bing) have divvied up the market.
- How Machine Translation Has A Habit Of Mangling Multilingual SEO via Search Engine Land
For multinational sites, maintaining your site can be an expensive affair, and the cost savings of machine translation seem outstandingly attractive. But as my mother always says to me, “If something looks too good to be true, it usually is.” Machine translation is a good case in point.
Lastly, if you're lost with your online marketing strategy, there are thousands of professionals on Elance, from SEO consultants to afilliate marketing experts that you can hire to help. Happy strategizing!