Elance Blog

Magento: The Ecommerce Solution For Your Business

Recently we've recognized the growth of Magento by showcasing companies who have used it to rebuild their core business, and even sponsoring the X.commerce Innovate Developer Conference last week. Still unsure of how Magento can help your business better sell your products? Writer and editor James Well has worked with a number of online retailers, and provides an introduction to Magento and what he sees as the core features that have led to its growing adoption as an ecommerce solution.

Magento was first introduced in March 2008 and quickly rose in popularity to the point where eBay saw its intrinsic value and bought an initial 49% stake in it in 2010, before going on to purchase the remaining amount in June of this year. As an open source ecommerce application, Magento, in my opinion, offers the best platform for providing solutions for companies in the retail business sector enabling them to completely manage their online stores.

Today, Magento helps to generate billions of dollars in online sales from all over the world and offering highly skilled and experienced Magento developers, programmers and designers lots of opportunity to build Magento extensions, themes and templates. Here we discuss some of the core aspects of what has become the hottest ecommerce platform.

Magento as the First Choice of Online Stores
Ask any of the online retailers who have found success by deploying Magento in the day-to-day operations of their online stores and you will likely hear about Magento’s ease of use, the excellent templates that make storefronts and content look great, its versatility, rich interface, attractive layouts and highly customizable features.



Over 100,000 merchants from around the world have found a success of their online businesses by deploying Magento to meet their various needs. In addition to several leading brands like Lenovo, OfficeMax, Fox, Vizio, and Nokia, Magento has seen tremendous adoption from the small and emerging business sector. A handful of examples include:

  • Gieves & Hawks sells apparel and serves the UK, EU and the US markets
  • Thomas Dean deals in men’s apparel and serves the US online markets
  • Eastwood sells automotive tools and supplies and serves the worldwide markets
  • The Southern California-based Warehouse Shoe Sale Company retails brand name footwear and apparel with a Magento online store and runs over 50 store locations in Southern California
  • Blu Dot sells furniture online and integrates Magento ERP to maintain updates and orders in real time with a creative visual presentation of furniture catalogs
  • Kaiser+Kraft sells office and warehouse equipment and it is a leading supplier in 27 countries and runs localized online stores with Magento in China, Japan, Hong Kong, among others, with a lot of complex data synchronization and security through Magento

Advantages for End Users
There are many advantages successful ecommerce entrepreneurs have been seen from using Magento:

  1. Magento ecommerce hosting integrates search engine optimization which increases visibility for better traffic generation. We all know the importance of driving traffic to the success of any online business. The more traffic you’re able to attract, the better the chances of having conversion rates and converting more of your website visitors to paying customers.
  2. Magento provides multi-lingual, multi-currencies support and offers multiple payments systems such as PayPal, MasterCard, Visa, etc., making its deployment in your online store a cost effective and flexible solution to accommodate a global economy.

  3. Magento provides a review of available products, wish lists, layered/filtered navigation, email lists, products comparison, system and colorful dropdown menus for products options. You can even run multiple stores on Magento with each store having the same (or different) catalogs just from one database or single administration panel, and with entirely different outlooks.
  4. The code configuration of Magento and the theme design structure supports add-on features easily without any fear of impacting its future upgrades or distorting the outlook of your Magento storefront. This is due to its design which creates a distinction between its code pattern and any add-ons that may be added to it. Those add-ons and extensions are instrumental in providing additional custom features, which is one of the biggest reasons for Magento adoption.
  5. Magento integrates seamlessly with Google Analytics which enables owners of online stores to track buyer-related information. Magento provides e-store owners with the option to group products for the convenience of buyers using categories like price, similar features or even colors as yardsticks.
  6. There are arrays of add-ons or plugin features that PHP web developers commonly use to extend the core functionality of Magento software or simply add new features. These plugin features include Magento Live Chat, Exploded Menu, Custom Groups Configuration Catalog and the Blogs.

The success of Magento is due to its intuitive design, expert coding and opportunity to apply a broad range of extensions that enables online retailers to customize to their exact specifications. As a result, Magento developers and programmers are seeing increased demand as retailers are finally seeing the bevy of options they have in using Magento. In fact, eBay’s total acquisition of Magento is the industry’s vote of confidence, and it’s truly exciting to see how Magento will be able to grow with those additional resources.

About the Author
James Well is a professional writer  with a university degree in Mathematics and professional qualification in finance and mass media. In addition to providing writing and editing services for a number of online retailers using ecommerce solutions, he has worked extensively for 20 years as a media consultant, a teacher of Physics/Math, and a high school principal. 


you must be kidding me :)
wordpress outsmarts magento in every way.
there are so many premium themes and plugins with e-commerce functionality that make magento run and hide in the closet.

not only are they many, but they are diverse.
you can use functionality from templatic themes, other themes from themeforest and for a while now even woothemes has ecommerce themes.

i think in time magento has the potential to become a great WORDPRESS PLUGIN due to its great filtering features, but an e-commerce platform, i don't think so.
we'll talk again in 5 years and you'll see I'm right.