Elance Blog

comScore: 2012 Mobile Future in Focus

Today market analytics group comScore released their 2012 Mobile Future in Focus report, an annual publication that examines the mobile landscape, covering key trends driving smartphone adoption growth and mobile media usage in social networking and retail, mobile ecosystem dynamics, and media consumption. Last year, we saw a 137% growth in mobile projects on Elance, and with the current trend trajectory, there's every reason to believe jobs and talent for mobile project will grow in demand.

Here are some of the key findings according to comScore's report:

  • Nearly 42 percent of all U.S. mobile subscribers now use smartphones, along with 44.0 percent of mobile users across the "EU5" (comprised of France, Germany, Italy, Spain, and the UK). Mobile media use – defined as browsing the mobile web, accessing applications, or downloading content – saw increased growth supported by the proliferation of high-speed networks and increased Wi-Fi availability.

  • Google Android and Apple iOS smartphone platforms emerged as the leaders of the U.S. smartphone market in 2011, with Android just a few points shy of capturing half of the smartphone market and iOS accounting for nearly 30 percent of the market. In the EU5, Android saw similarly significant gains, unseating market leader Symbian in 3 out of the 5 European markets measured.

  • In 2011, both the U.S. and EU5 saw the growth in mobile app use exceed the growth in mobile browser use. Health ranked as the fastest-growing mobile media category in the U.S. in 2011, followed by Retail and other commerce-related categories such as Electronic Payments and Auction Sites.

  • 64.2 million U.S. smartphone users and 48.4 million EU5 smartphone users accessed social networking sites or blogs on their mobile devices at least once in December 2011, with more than half of these mobile social networking users accessing social media almost every day.

  • Tablets quickly rose in popularity in 2011, taking less than two years to account for nearly 40 million tablets in use among U.S. mobile users and outpacing smartphones which took 7 years to reach the same.

Download comScore's full report here.