5 + 1 Questions With Elance Staffer, Nenad Molerovich.e_darrellj | Mar 28, 2013
1. What’s your job here at Elance?
Answer: As Director of Online Marketing, I lead all efforts to make sure clients and freelancers find us when searching the web. Another huge part of the job is to really understand who our users are and how to serve them better.
2. What do you like most about working at Elance?
Answer: I have to tell you a story first, and I'll try to keep it short. Before working at Elance I was a freelancer making a living through Elance.
I still remember the day when my fiancée quit her job at Microsoft in Seattle, sold everything she owned, and moved to Macedonia to start a family with me. On that same day, the Macedonian company I was doing online marketing and Search Engine Optimization (SEO) for suddenly stopped paying everyone’s salary without any explanation. I had to do something and fast. A friend mentioned there was a site where you could work online jobs and make a decent living. I decided to not just try Elance, but to make it work for me. I figured if it can work for others then it can work for me as well.
Long story short, I got my first job and made just $50. Three months later I made the equivalent of 9 months of salary.
I still have that feeling of freedom whenever I see the word "Elance". I know that no matter where I am, I can still survive. For the first time in human history you don't have to live in a prosperous and developed country to have access to great jobs. Now you can grow your expertise and make a decent living from anywhere in the world. That's pretty powerful.
So, to answer the question, helping people and companies understand this opportunity is what I like most about working at Elance.
3. How do you Work Differently?
Answer: I work from home when I feel it's more productive, but I like being dynamic and changing my scenery every day. One good habit I’ve developed is to stay focused on what I'm doing in the moment no matter what is happening around me. In addition to that, I'm not afraid to fail and I love to learn, so I am always trying new things.
4. What songs are now on heavy rotation as you’re working-away?
Answer: Oh man this is a bit embarrassing to admit, but I find Pink Floyd drowns out any distractions at work. (Editor’s note: Nothing wrong with rockin’ The Floyd)
5. When you’re not working, what do you enjoy doing?
Answer: I enjoy spending time with my 2 toddlers and my gorgeous wife. There is nothing better than hanging out with my family on a beautiful day in our backyard, but I do enjoy getting out and blowing off some steam biking or beating people at basketball or soccer.
6. (Bonus question!) OK, ask yourself anything. No subject is off the table.
My question and answer:
So Nenad, any tips on how to be a successful freelancer on Elance?
1. Focus on one skill you are really good at (or you want to be good at). For example, I was doing online marketing which includes PPC, SEO, SMM, email marketing, affiliate marketing, etc. But I choose to brand myself as a PPC expert only, and after that all of the projects I got were PPC. That helped establish me as an expert in one field.
2. Over deliver. Remember that if you want long-term success you’ve got to offer real value and be better than other candidates. Do your due diligence, research the top 10 freelancers in your category and see why they are in the top.
3. Learn every day and adapt. Being a top freelancer in your category is a process. There is a learning curve where you need to figure out how to brand yourself, how to write a proposal, how to do a good job, how to communicate with your client, how to ask for a review, etc. You can’t do a mediocre job and expect great results. So stand out from the crowd and claim what is yours. It might take some time but it’ll come.
4. Ask for a review after every project. This creates credibility and trust, and builds your brand.